PABST Announces Music Festival for Denver in May
It was announced by Pabst Blue Ribbon that an iteration of its music festival called Project Pabst will be coming to Denver on May 21st, Saturday and will be headlined by hometown heroes Night Sweats and Nathaniel Rateliff. Promoted by AEG, this one-day festival will be held on two outdoor stages between 27th and 28th Avenues on Larimer Street in the RiNo neighborhood. It features a very powerful lineup that includes Courtney Barnett, the Grammy-nominated Australian rocker, FIDLAR, Big K.R.I.T, Baroness, Violent Femmes and soul searcher Charles Bradley and His Extraordinaires amongst others.
Not only will Project Pabst feature the Saturday block party, but it will also boast club shows the night before on Friday, which will include performances from Pentagram, Dead Meadow, Rocket From the Crypt, Red Fang and the Giraffes. Separate tickets will be sold for these shows and ticketing details will be made available pretty soon. The tickets will begin selling out from March 4th, Friday at 10 a.m. MST and they will be priced at $40 for early birds while they last. When these tickets will be sold out, the price will hike up to $55. The opening time of the festival is 12 p.m. and the music will begin from 1 p.m.
Timings for late night shows will be announced shortly and they are aimed at audience 21 and up. The mascot of this Project Pabst is a giant unicorn and it has its roots in Portland. However, this year it decided to expand. According to the national brand ambassador of PBR, Matt Slessler, the idea for the event came due to the dissatisfaction vibe felt at other festivals. He said that after festivals, everyone is left thinking if only this had happened or that and they wanted to change this. They didn’t want a VIP area as they consider everyone equal and they wanted the event for ages 21 and up.
He added that they wish to incorporate the lifestyle, art and heritage that’s a reflection of PBR and with two years of experience, they decided to move to a city that had been loyal to them for a long while; Denver. Versions of the Project Pabst festival will be held in Philadelphia, Portland and Atlanta this year. Apart from the stars mentioned above, some others who will be performing at the event include The Coathangers, Metz, Small Black and K. Flay, all of which are quite impressive.