The ‘Vivir Mi Vida’ world tour of Marc Anthony turned out to be a huge success as it riveted fans in major markets in Mexico, United States, Caribbean and Central American where live concerts were just sold out. This summer, the Nuyorican superstar songwriter, producer and singer is getting ready to embark upon his new tour ‘Cambio de Piel’ and is looking forward to similar success. Around 1.2 million tickets were sold by Marc Anthony as he convened huge sellout crowds in his international ‘Vivir Mi Vida’ world tour. The one-year tour that was produced by Cardenas Marketing Network (CMM) finally came to an end in Atlantic City, New Jersey in February.
Mark Anthony Vivir Mi Vida tour took the singer to about 15 countries internationally and around 50 cities throughout America. According to the Pollstar Year-end Top 200 North American Tours report of 2013, the North-American portion of Marc Anthony’s tour holds the 54th position as it generated gross revenues of $20 million ($19.8 million). Now, the popular tropical salsa artist is gearing up for launching hie new ‘Cambio de Piel’ tour in August and expects similar success in this world tour as well. The CEO and president of Cardenas Marketing Network said that Anthony is a 360 in his eyes because of his versatility; Marc can screen, sing in English and even sing ballads and salsa.
In the 2014 Billboard Latin Music Awards that were conducted in April, Marc Anthony claimed a number of awards. The artist of Puerto Rican descent was able to take away a total of 10 awards, which included Hot Latin Song, Artist of the year and Digital Song. The most notable, however, was for the Latin Airplay Song of the year for ‘Vivir Mi Vida’ as this song remained as No. 1 on Billboard’s chart for Hot Latin songs for about 17 weeks, which was a record in 2014. “Marc Anthony 3.0” was his Salsa album that cinched the award for Top Latin Album of the year.
Nonetheless, even with numerous impressive accolades under his belt, the New York native isn’t the only Latin artist who is packing crowds into huge arenas. Romeo Santos, the Dominican-American managed to sell out Yankee Stadium not just once, but twice when he launched his Vol. 2 Tour, which will take him to several major markets in Latin America and the US. Other elite music headliners include Pitbull, Enrique Iglesias, Los Tigres del Norte and Alejandro Fernandez.
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