Apple Reveals Unified Subscription Music App
Most of the world purchases its music. However, Apple wants to move you and everyone else away from this habit; this means that you shouldn’t buy and download music because Apple wants you to subscribe and stream instead. The iPhone maker has the perfect solution that can get you to change your habits, i.e. Apple Music. This is the company’s new music service that can convince you into subscribing and streaming, even if you are using other services such as Pandora, Spotify or Tidal for meeting your music needs.
Apart from that, as opposed to any other produce of the US technology giant, Apple Music will not just be available on iPhones and iPads, but also on Android devices. This service was expected since Apple acquired Beats a year ago for $3 billion. In order to re-launch it, the firm has combined full-album streaming, which is offered by Rdio, Tidal and Spotify with Beats1. This is a 24-hour radio station, which will be hosted by real DJs in Los Angeles, New York and London like Zane Lowe, who the company poached from the BBC.
The music app will also comprise of Connect, a separate section where artists can share videos, live recordings, demos and other content with their fan base on their own profile pages that can be followed by the users. These are the sort of things that can typically be seen on YouTube, Tidal and SoundCloud. The service was introduced on stage in San Francisco at the Worldwide Developers Conference (WWDC) by Jimmy Iovine, the record mogul, who joined the Cupertino, California based firm last year with its acquisition of Beats.
When introducing the service, he said that online music is a rather confusing situation for music lovers these days. This is due to the fact that consumers have to go to YouTube and Vevo for watching videos, they have to use Rdio and Spotify for streaming music albums while they do radio listening at Last.fm and Pandora. The beauty of Apple Music, according to Iovine, is that it can simplify the whole thing in a way that Apple is famous for. He further added that human curation will also be used by the app for creating playlists that will trump those that algorithms assemble, which is a cornerstone element of the Beats Music app.
There will be two sections of the app where you will be able to find these playlists; there will be the ‘For You’ section, which will have playlists based on the musicians and artists you listen to frequently and then will also be a section titled ‘New’, which will contain songs that you probably haven’t heard before. The app will be rolled out on 30th June on the iOS first and then on Android later in the fall. The cost will be same as that of other services such as Spotify, Tidal, Rdio and Google Play Music i.e. $10 per month. A family plan will also be offered for about six users and will cost around $15 a month.